In order to have the edge in the competition, businesses partner with software development companies that provide technological solutions that include the integration of artificial intelligence in their solutions. This is the game-changer as companies across the globe strive to lead in the rapidly changing, competitive market. 

Incorporating artificial intelligence in business platforms and applications is crucial as it impacts customer behavior and leads to higher conversion rates and increased sales. Also, adaptability to this trend is necessary to stay relevant in the market. Artificial intelligence impacts the software development industry by automating repetitive processes, helping boost productivity, and creating job opportunities for professionals trained in specializing in AI technology.

Whether you are a software development company in London or operating globally, this article explores what artificial intelligence is, how we use it in our daily lives, and how businesses and software development companies benefit from incorporating it into their systems.

What is AI in Software Development?

When you’re presented with suggestions while browsing or navigating through a software application, you’re utilizing artificial intelligence (AI) technology.

Artificial intelligence (AI) is the ability of machines to simulate human intelligence by performing tasks that are programmed to mimic or think like humans. 

Examples of AI in Daily Life

  • Self Driving Cars

Self-driving cars use AI to perform the task of driving your car on its own automatically. It works in a way that it uses AI to make decisions in real-time whether to dive, slow down, or stop based on gathered data from the car’s sensors. A self-driving car can detect a pedestrian crossing the road using its sensors and it will utilize AI to decide the best course of action which is to stop or slow down.  

  • Chess-playing Computers

Based on natural language processing (NLP)and deep learning, competing with the computer in playing chess is definitely AI as it mimics human thinking. 

  • Voice Assistants 

Voice assistants like Siri when using an iPhone, or the virtual assistant popularly known as Alexa, from Amazon, are examples of AI we use in everyday life. Both Siri and Alexa are voice-controlled virtual assistants that you can prompt to answer a question, play music or audio, and control the security of your home.

  • Chatbots

Not all chatbots from websites are equipped with AI but most companies use these AI-empowered chatbots to automatically respond to customer queries while using their websites. 

  • Face Recognition

Using face recognition on your smartphones to unlock them is empowered by AI.  

  • E-commerce mobile applications

These mobile applications you download on your smartphones mostly use AI and you will notice this as you browse inside the app and search for the products you’re looking for and add to cart. AI-empowered e-commerce apps recommend the product searches you may find interesting or these products are what you really need based on the previous product you have bought from one of the stores or you have searched for a product similar to what is suggested on the available listings.

The Benefits of AI Integration with Software Development 

  1. Faster Development Cycles

Using artificial intelligence in software development boosts productivity and efficiency in the workplace by automation specific repetitive tasks, streamlining workflows, and optimizing processes, leading to a faster completion of development cycles. 

Project management also benefits from using AI-driven scheduling and planning tools. It gives project managers a basis for accurate resource allocation and enables efficient project completion and delivery. Also, artificial intelligence complements agile methodologies as it helps manage software development projects that focus on customer feedback. 

  1. Enhanced User Experience

Artificial intelligence offers personalized recommendations, content, and suggestions for users based on customers’ needs, previous customer search history, and buying behavior. AI in user interface (UI) design allows the adaptability of interfaces to be intuitive according to the preferences and behavior of the user. This enhances a customer’s overall user experience. 

  1. Improved Testing 

Artificial intelligence is used by professional software development companies to automate test processes, analyze data, generate and execute test cases, and also to predict potential product defects with the use of AI algorithms and machine intelligence. The results from tests using AI can identify success and failure patterns. Implementing artificial intelligence will improve current testing practices. Plus it’s efficient and less prone to error compared to manual testing. 

  1. Data-driven Decision-Making

AI provides software development companies with data-driven insights that can help their clients such as business owners and project managers in making decisions for the business. For instance, a project manager can decide to stop a campaign if based on data insights, the campaigns are not working. A business owner can decide to replace a non-working campaign with another one that sells and drives conversion rates. 


Artificial Intelligence (AI) is changing the world of software development by acting as a smart tool to automate mundane and repetitive tasks, enable faster development cycles, enhance user experience, improve testing, help in data-driven decision-making, and boost efficiency and productivity in the software development life cycle (SDLC), and a lot more. With this breakthrough innovation comes great responsibility for software development companies to utilize and harness the power of AI and use it ethically at all times–as a tool to create a better future where technology serves humanity and not the other way around.