Have you started following the online craze and made a TikTok account? Has any TikToker inspired you to start making your own TikTok’s for fun? You might also think you can get some money while doing something you enjoy but don’t know how? Well, don’t worry as we’re here to answer your question of why is my TikTok not making money.
Many TikTokers use this platform for self-expression, sharing short, fun videos, and turning real cash. Before all this, when TikTok’s predecessor, Music.ly, dominated the short video market gap, creators were not earning from their uploads.
But TikTok revolutionized earning money by making short videos. Content creators who had hundreds of thousands of followers on Music.ly migrated to TikTok, where they started to earn cold, hard cash.
Why TikTokers Make Money?
Monetization was brought to the internet by YouTube as the first exclusive platform to earn money by making videos. People were earning money while making videos benefits both the website and the content creator which is why TikTok adapted this model.
By earning money, the content creator, in this case the TikToker, will have more motivation to continue making TikTok’s. This will also influence their financial careers as some TikTokers could work on TikTok full time due to their earnings, thus pending more time on TikTok and creating more TikToks. All of these lead to more TikTok’s present on the platform.
Why Is My TikTok Not Making Any Money?
While you may have started your TikTok career, getting the cash flow flowing into your pocket is not easy as it seems. If you’re new to the game, you will have quite a while before you can start stacking up your wallet.
TikTok started the $200 million creator’s fund, which will grow to $1 billion by 2023. This is TikTok’s way of making creators earn money solely through their platform. But this has some strict guidelines and requirements you need to fulfill to apply:
- Minimum age of 18 years.
- Based/Located in US, UK, Germany, Spain, or Italy.
- Minimum follower count of 10,000.
- Minimum view count of 100,000 in the last 30 days
- Have an account that abides by TikToks community guidelines.
- Follow TikToks’s terms of service.
Some of these requirements are not beginner-friendly at all. At the same time, location requirements are not something you can do anything about. So how do you earn money if you’re new on TikTok or living in a non-supported country? In the next section, we will tell you the tips on how you can earn money through other money-making channels on TikTok.
How To Make Money On TikTok?
Sell Your Merchandise if Tiktok is not Making Money
One way of directly earning from TikTok in through your fans and followers. Even if you have a small or young TikTok account, you will have some dedicated followers in your niche. They will gladly support you by buying your merch so you can keep creating content for them.
Types of merchandise hold no boundaries. You can start with simple mugs, caps, and T-shirts. These are small investment products that you can get made from any printing company. You can then slowly build up your portfolio.
When you have established a stable sales line, you can move to more exclusive products. These include hoodies, banners, and fan-art. You can rely on your loyal fanbase to buy these and support you in your endeavors.
Use Livestreaming Functionality
Livestreaming is like a virtual meetup with your followers. Here you can make a more personal connection with your fans on TikTok. In live streaming, TikTokers interact with the audience with the live chat feature.
Taking a note from the popular live streaming service Twitch, TikTok introduced the Live Gifting feature. It helps creators monetize their content while live streaming. So, it encourages more live streaming on their platform hence more overall viewership.
Live Gifting is done by loyal fans who want to donate to you for the time you have spent with them live streaming. They may also Live Gift you with a message, so you won’t miss it as creators tend to focus more on the donation message than the live chat that’s toddling along.
Here are some tips to get more successful at live streaming and earn more TikTok Live Gifts:
- Livestream at an active time. It would be best to prioritize your stream time to the location where most of your fans are. If you are in the UK and most of your viewership comes from the US, try live streaming when fans in the US are most likely to be free and available.
- A way around the above method is streaming for long times. This way, more of your viewers you pop in for a short time have a chance to hop on your stream and Live Gift.
- Use other social media to promote your Live Stream. Most people are not always staying on one app so they can miss your Livestream. Post on your Twitter and Instagram and notify your TikTok followers that your stream has started so they can get there with no delay.
Partner Up With Brands
Partnering up with some type of brand is one of the quickest ways to get money in your wallet on TikTok. Brands are looking to promote their products use creators as a way of advertising. But finding offers that fit your page has usually been hard on other platforms like Instagram and YouTube. So, to facilitate creators, TikTok launched the creator marketplace where you can quickly secure a deal with a brand that fits your ideal.
It acts as an influencer agency, letting you have an organic opportunity for growth in relationships with the brands they offer. Once you have established yourself in the market, you can begin to expect more lucrative offers of your time.
Money doesn’t grow on trees, but with this guide, we hope we answered your question of why is my TikTok not making any money. Use these tips to achieve swift financial success on TikTok as your career is just beginning.