Are you looking to find out how to unfollow an account on TikTok, and what the repercussions are when doing so?

You can unfollow TikTok accounts in a few simple steps, and follow them back if you change your mind. Are you concerned the content creator will be notified when you stop following their account? TikTok creators do you not receive a notification when someone has unfollowed them.

If you want to unfollow a large number of accounts all at once, you need to be aware that your profile may be flagged up as performing ‘spammy’ behaviour and get shadow-banned.

In this simple directory, we will guide you on how to unfollow on TikTok strategically, so your profile stays active, as well as provide you with some of the top factors that can help your account gain more followers, if you are after the TikTok high follower, low following ratio.

What Is a Follower on TikTok?

How to unfollow on TikTok

What is a follower on TikTok?

A follower is another TikTok account holder that has ‘subscribed’ to your profile. This means when you upload a new video onto your page, it will automatically appear on their FYP. You could say a follower is a ‘fan’ that wants to stay up to date with your content.

When you get a new follower on TikTok, you will be notified, and you will be able to see who owns the account.

If your TikTok profile is set to private, and someone new follows you, you will receive a notification stating that they have requested to follow you. You will then be able to decide if you accept, and allow them to see your content, or decline their request.

If you follow the user back, their content will be displayed on your TikTok page.

Did you know, in your following list, if you click on the ‘bell’ icon opposite to the user’s profile, you can enable notifications specifically for the account you follow? This will notify you when they have posted a new video.

How to Unfollow on TikTok

How to unfollow on TikTok

How to unfollow on TikTok

If you want to unfollow a user on TikTok, you can do so by going onto their profile and clicking the unfollow button which will be an icon of a person and a ‘tick’.

Another way to unfollow someone on TikTok is by going onto your profile and selecting the ‘Following’ button. Here, all the accounts you follow will be listed. You can then find the specific profile and press the button to the right of their profile picture.

This will automatically stop you from following them with their latest content disappearing from your For You Page.

Can You Unfollow All on TikTok?

You can unfollow everyone from your TikTok account, however, the safest way is to do so manually.

TikTok is quite strict when it comes to accounts doing ‘spammy’ behaviour like unfollowing a large number of accounts in a short space of time. You can get TikTok shadowbanned for such actions.

To prevent your account from coming across as a bot on TikTok, it is recommended to space out your unfollowing over a couple of hours.

There is a limit as to how many profiles you can unfollow in a day, however, this will be different for each user. In general terms, the limit ranges between 150 – 200 accounts a day.

If You Unfollow Someone on TikTok Will They Know?

How to unfollow on TikTok

Will someone know if I unfollow them on TikTok?

If you unfollow someone on TikTok, they will not be notified, however, their follower number will decrease, which will confirm that someone has unfollowed their account.

If you unfollow a TikTok account that has a large number of followers, it will be more difficult for them to find out it was you who stopped compared to a smaller account.

You can re-follow an account after you have unfollowed them, however, this is when they will be notified that they have a ‘new follower’ and may bring to their attention that you unfollowed them.

There are third party apps (Eg; TikInsights), however, that a user can download to tell them who has followed, unfollowed or viewed their profile. In this case, if you unfollow a TikTok account that makes use of a program, they will know you unfollowed them.

How to Increase TikTok Followers

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How to gain more followers on TikTok

The best way to increase your TikTok followers is through uploading your videos at the right time. TikTok uses an algorithm that states when is the best time to post on TikTok depending on who your main audience is. This could be TikTok users in a completely different country, then from where you are located.

So what is the best time to post on TikTok?

Monday Tuesday Wednesday Thursday Friday Saturday Sunday
6:00 AM 2:00 AM 7:00 AM 9:00 AM 5:00 AM 11:00 AM 7:00 AM
10:00 AM 4:00 AM 8:00 AM 12:00 PM 1:00 PM 7:00 PM 8:00 AM
10:00 PM 9:00 AM 11:00 PM 7:00 PM 3:00 PM 8:00 PM 4:00 PM

Note, the times in bold have been recorded as the overall best times to post if you want your video to reach a higher audience number and show up on the TikTok FYP.

If viewers like your videos, you will gain more followers, which is why it is important to keep new content circulating on TikTok.

The other top ways in which you can improve your TikTok follower base include;

1. Target a Specific TikTok Audience

An important strategy when wanting to grow your account on TikTok is to have a specific audience you want to attract.

For example, you may want to grow a fitness community and upload only fitness-related content.

2. Take advantage of TikTok trends

TikTok is all about trends and has ample different ones coming out in short spaces of time.

Participating in TikTok trends that fall in line with what you want to pursue on the social media app is a great way to increase your follower base.

(Fun Fact; In 2018, Facebook tried to compete with TikTok by releasing a new app called ‘Lasso’ which was pretty much the same as TikTok. It was not successful, and could not match the growth from the app internationally).

3. Engage With Others on TikTok

Engagement is extremely important to keep your current follower base and help gain new ones. Engaging with others on TikTok shows content creators that you are not just looking for a high follower number, but you do take interest in others too.

This will also keep you active on the platform.

4. Utilise Hashtags

Just like Instagram on any other social media platform, using TikTok hashtags is a good way to help your content get found more easily by other users.

The correct hashtags will bring up your content more frequently, and appear on the FYP.

5. Market Yourself on Other Social Media Platforms

Making use of other social media platforms, such as Instagram and Facebook to market your TikTok profile is a great way to attract new followers and showcase your account.

Post your TikTok’s on Instagram as a reel, or story to promote your TikTok.

Once you save your video onto your device to upload it elsewhere, TikTok will automatically insert a watermark onto your content with the TikTok logo and your username.

This watermark is good to keep as it will display your name so people can find you on TikTok, however, you can remove it. We have specially generated a guide for this.


With this guide, we hope you now know how to unfollow on TikTok, and that you are aware of the repercussions if you were to unfollow a large number of accounts in a short period.

If you unfollow someone, but later find that they are still on your following list, there may be an issue with the TikTok server, which is why your request did not get processed. You can check the TikTok service status to make sure there are no current problems with the app.

(Quiz Time; What was the app called that Facebook released in 2018 to try and match TikTok? Complete our online form with your details, and answer provided in the comments box).